Sans Normal Omdig 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'FF Marselis' by FontFont, 'Conamore' by Grida, 'Belle Sans' by Park Street Studio, 'Modal' by Schriftlabor, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, robust, impact, clarity, versatility, modernity, approachability, geometric, rounded, clean, solid, open counters.
A sturdy sans with broad, rounded geometry and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense, high-impact letterforms. Counters are generally open and generous for the weight, and joins are clean with a slightly softened feel rather than sharp corners. The lowercase shows simple, single-storey forms (notably for a and g), while the uppercase maintains wide, stable proportions and even spacing that reads clearly in blocks of text.
Well-suited to headlines, posters, and brand marks that need a strong, readable voice. The weight and open forms also make it effective for signage and packaging, where clarity at a distance and impact in short phrases are important.
The overall tone is friendly and contemporary, balancing a bold presence with approachable, rounded shapes. It feels confident and straightforward, with a pragmatic, no-nonsense rhythm that still avoids harshness thanks to its softened geometry.
The design appears intended as a versatile, modern workhorse for display-forward typography—prioritizing clarity, strong silhouettes, and a friendly geometric character that remains legible in dense settings.
Round characters like C, O, and Q emphasize a circular construction, while diagonals in letters like K, V, W, X, and Y remain sturdy and visually balanced. Numerals are similarly weighty and clear, with simple silhouettes designed to hold up at display sizes and in strong, graphic layouts.