Sans Normal Jelow 7 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Pragmatica' by ParaType, 'Belle Sans' by Park Street Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, assertive, contemporary, dynamic, headline-ready, emphasis, speed, modern branding, display clarity, impact, oblique, geometric, rounded, high-impact, clean.
A heavy, oblique sans with expansive proportions and large interior counters. Letterforms lean forward with smooth, continuous curves and mostly uniform stroke widths, producing a clean, low-modulation silhouette. Terminals are predominantly squared-off but softened by rounding in bowls and curves, while joins stay sturdy and compact. The overall rhythm is broad and open, with generous widths and stable, simplified shapes that keep forms legible at display sizes.
Best suited to headlines, posters, and short-to-medium display text where its broad proportions and oblique stance can deliver impact. It also fits sports and automotive-adjacent branding, bold editorial callouts, packaging, and attention-grabbing UI banners where clarity and momentum are priorities.
The combination of strong weight and forward slant gives the type a fast, energetic tone that reads as modern and confident. Its broad stance and simplified geometry feel direct and no-nonsense, suggesting motion and emphasis rather than subtlety or refinement.
The design appears intended to provide a high-impact, forward-leaning sans for display typography, balancing geometric roundness with sturdy construction for strong presence. Its wide set and simplified detailing prioritize immediate readability and a dynamic voice in branding and headline contexts.
The numerals match the uppercase in weight and presence, with rounded forms for 0/8/9 and a more angular, speed-oriented construction in 1/2/4/7. Lowercase is similarly wide and sturdy, with single-storey forms visible where applicable and compact apertures that reinforce a bold, unified texture in text.