Sans Superellipse Upry 2 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logos, posters, packaging, sports branding, futuristic, industrial, playful, assertive, techy, impact, modern branding, tech aesthetic, legibility, rounded, blocky, geometric, chunky, soft corners.
A heavy, block-based sans with rounded-rectangle construction throughout. Curves resolve into broad superellipse-like bowls and counters, while terminals are blunt and softly radiused, creating a compact, sturdy silhouette. The lowercase features single-storey forms and a large, square-ish aperture rhythm; internal counters tend toward rounded squares. Numerals and capitals keep the same modular geometry, with diagonals (V, W, X, Y, Z) rendered as thick wedges that stay consistent with the font’s wide stance and uniform stroke behavior.
Best suited to short, high-impact settings such as headlines, brand marks, posters, apparel graphics, and packaging where its chunky forms can dominate the page. It can also work for UI titles or game/tech-themed graphics when used at larger sizes to preserve interior space and clarity.
The overall tone is bold and confident with a distinctly tech and arcade flavor. Its rounded-square geometry reads friendly rather than aggressive, giving it a playful futurism that still feels engineered and deliberate.
The design appears intended to deliver maximum visual presence while maintaining a friendly, contemporary feel through rounded corners and superellipse-based construction. Its consistent, modular shapes suggest a focus on bold branding and display typography with a futuristic-industrial character.
The design emphasizes strong horizontal and vertical weight, with many shapes appearing built from softened rectangles. The round dots on i/j stand out as clean circular accents against the otherwise squarish system, and the slashed zero improves quick differentiation in display settings.