Sans Normal Itrur 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Kyber Ricon' by TypeClassHeroes (names referenced only for comparison).
Keywords: sports branding, headlines, posters, gaming ui, product logos, sporty, aggressive, futuristic, dynamic, loud, impact, speed, modern branding, display focus, extended, slanted, oblique, rounded, blocky.
A heavy, extended, right-slanted sans with rounded corners and broad, compressed apertures. Curves are built from smooth, oval-like strokes, while terminals often finish in straight, slightly angled cuts that reinforce forward motion. The overall silhouette is squat and powerful, with generous width, tight inner counters in letters like a/e/s, and a consistent, uniform stroke feel across the set.
This style is best used at display sizes where its broad forms and tight counters can read clearly—such as sports identities, event posters, esports or gaming interfaces, and bold packaging callouts. It can also work for short logo lines or wordmarks that benefit from a fast, forward-leaning stance.
The font projects speed and impact, with a confident, high-energy voice suited to competitive and tech-forward themes. Its slanted stance and chunky shapes read as assertive and performance-driven rather than neutral or bookish.
The design intent appears focused on delivering a high-impact, speed-inflected sans for branding and display, combining rounded geometry with angled cuts to create an aerodynamic, performance-oriented texture.
Spacing appears compact in text, producing dense word shapes and a strong horizontal rhythm. The numerals and capitals maintain the same aerodynamic, rounded-block construction, and the lowercase retains a similarly muscular presence, keeping emphasis consistent across mixed-case settings.