Serif Contrasted Upla 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, luxury branding, fashion, posters, luxury, dramatic, refined, high-end display, headline impact, modern classic, didone-like, hairline, crisp, vertical stress, sharp serifs.
A high-contrast serif with dominant vertical stems and extremely fine hairline joins and cross-strokes. The letterforms feel wide-set and open, with crisp, sharp serifs and minimal bracketing, producing a clean, cutting silhouette. Curves are smooth and controlled with a pronounced vertical stress, and the overall rhythm alternates between bold strokes and delicate filaments for a distinctly polished, display-forward texture. Numerals and capitals read as sculptural and formal, while the lowercase maintains clear, editorial proportions without appearing condensed.
Best suited for headlines, pull quotes, mastheads, and high-impact editorial typography where the contrast and hairlines can be appreciated. It also fits luxury identities, fragrance/beauty packaging, and upscale event materials, especially when printed or displayed at generous sizes with ample whitespace.
The font conveys a couture, magazine-ready tone—elegant, dramatic, and self-assured. Its razor-thin details and strong verticals create a sense of precision and exclusivity, leaning toward classic luxury branding and high-end publishing.
The design appears intended to deliver a modern, high-fashion interpretation of a classical high-contrast serif: bold vertical presence paired with delicate hairlines for maximum elegance and drama in display settings.
At larger sizes the hairlines and sharp terminals add sparkle and sophistication, while at smaller sizes those same details can become visually fragile, making size and reproduction method important. The spacing and wide stance support airy, headline-style composition and emphasize the contrast-driven rhythm across lines of text.