Sans Superellipse Lure 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, ui labels, app branding, posters, packaging, techy, retro-futuristic, friendly, industrial, playful, brand voice, digital feel, geometric consistency, friendly tech, rounded, squared, modular, compact, geometric.
A geometric sans with a rounded-rectangle (superellipse) construction throughout. Strokes are monoline and fairly heavy, with generous corner radii and squared-off terminals that keep counters and apertures boxy rather than circular. The proportions lean compact with controlled widths and a steady baseline rhythm; curves are simplified into soft corners, giving many forms a subtly modular, engineered feel. Numerals and capitals follow the same rounded-square logic for a consistent, system-like texture in lines of text.
Best suited to display and short-text settings where its rounded-square geometry can be a recognizable brand element—headlines, logos, product marks, UI labels, and signage. It can also work for brief paragraphs in tech or lifestyle contexts, though its compact, squared counters may feel dense at very small sizes.
The overall tone reads contemporary and tech-adjacent, with a distinct retro digital flavor. Its softened corners make it approachable and friendly, while the squared geometry keeps it functional and industrial. The result feels playful without becoming casual or handwritten.
The font appears designed to translate a rounded-rectangular, device-friendly geometry into a personable sans, balancing a digital/system aesthetic with softened, humanizing corners. Consistency across glyphs suggests an emphasis on cohesive identity and strong on-screen presence.
The design maintains a strong, coherent shape language across caps, lowercase, and figures, producing an even, high-contrast silhouette at display sizes. The squarish counters and rounded corners create a recognizable patterning in paragraphs, especially in letters with enclosed forms.