Sans Normal Ekrow 7 is a light, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, ui labels, subheads, captions, modern, clean, sleek, calm, emphasis, clarity, modernity, neutrality, readability, monolinear, open counters, airy spacing, smooth curves, crisp joins.
A light, right-leaning italic sans with smooth, round construction and consistently clean strokes. Curves are drawn with generous radii and open apertures, giving counters a clear, airy look even at smaller sizes. Terminals are mostly straight-cut and understated, and the overall rhythm favors flowing diagonals and soft arcs rather than sharp corners. The figures match the italic slant and remain simple and legible, with an oval 0 and streamlined 2–9 forms.
Well-suited to editorial layouts, brand systems, and product typography where a clean italic voice is needed for emphasis or a refined secondary style. It can work effectively in subheads, captions, and interface labels where clarity and a contemporary feel are priorities.
The tone is contemporary and restrained, with an editorial polish that feels efficient and unobtrusive. Its italic stance adds forward motion and a hint of sophistication without becoming expressive or calligraphic.
Likely designed as a modern italic companion that prioritizes smooth geometry and legibility, delivering forward-leaning emphasis while keeping the letterforms simple, open, and consistent across text and numerals.
Capitals read tall and clean with broad, rounded bowls (notably in C, G, O, Q) and steady stroke modulation. The lowercase maintains a steady, even texture, with rounded shoulders and clear differentiation in narrow letters like i, l, and t. Overall spacing appears comfortable, helping the italic forms avoid crowding in text.