Sans Normal Larek 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, friendly, energetic, modern, impact, motion, approachability, clarity, modernity, rounded, slanted, soft corners, open apertures, sturdy.
A heavy, right-slanted sans with rounded construction and smooth, low-contrast strokes. Letterforms are compact and sturdy, with broad curves and softened terminals that keep the texture even despite the strong weight. Counters are generally open and generously shaped (notably in forms like C, G, e, and s), supporting clear word shapes. The overall rhythm feels slightly condensed in some glyphs, while width varies naturally across the set, giving the text a lively, forward-leaning flow.
Best suited to attention-grabbing typography such as headlines, posters, brand marks, and campaign graphics where a dynamic, forward-leaning voice is desirable. The weight and rounded shapes also work well for packaging and sports- or lifestyle-oriented identities, especially at medium to large sizes where its curves and counters remain crisp.
The tone is upbeat and assertive, combining athletic momentum with a friendly, approachable softness. Its pronounced slant and robust shapes suggest motion and confidence, while the rounded details keep it from feeling harsh or technical.
The design appears intended to deliver a strong, modern sans voice with a built-in sense of motion. By pairing substantial stroke weight with rounded geometry and a consistent slant, it aims for high impact while staying approachable and easy to read in short to medium-length text settings.
In the sample text, the bold slanted forms create strong emphasis and a continuous diagonal movement across lines. Numerals follow the same rounded, weighty style, reading clearly at display sizes with a cohesive, uniform color.