Sans Normal Keben 21 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Mazot' by Hurufatfont, 'Ramston' by Katatrad, 'Burlingame' by Monotype, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, momentum, clarity, modernity, oblique, geometric, rounded, compact, high-impact.
This typeface is an oblique sans with heavy, even strokes and smoothly rounded curves. The design uses compact proportions and a forward-leaning posture, with simple, geometric construction in bowls and counters and clean, open apertures that keep forms legible at display sizes. Terminals are mostly blunt and unadorned, and the overall rhythm is steady and solid, with a slightly condensed feel that helps words set tightly and emphatically.
Best suited to headlines, short statements, and identity work where a strong, forward-leaning voice is needed. It works well for sports and fitness branding, event promotion, packaging callouts, and bold UI or marketing banners where quick readability and impact matter more than long-form comfort.
The overall tone is energetic and assertive, with a motion-forward slant that suggests speed and momentum. Its sturdy weight and clean geometry give it a contemporary, no-nonsense character that reads as sporty and promotional without becoming decorative.
The design appears intended to deliver a modern, energetic sans voice with built-in movement from its oblique angle and a strong, uniform stroke. It prioritizes clarity and punch in display settings, giving designers a sturdy, contemporary tool for attention-grabbing typography.
Numerals are large and emphatic with rounded shapes and consistent stroke color, matching the letterforms’ compact, high-impact stance. The lowercase shows straightforward, single-storey forms where applicable, keeping the texture clean and direct in running words.