Sans Superellipse Wubo 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Eurostile Unicase' by Linotype and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, industrial, techy, confident, retro, impact, sturdiness, modernity, approachability, signage, blocky, squared, rounded corners, compact counters, high impact.
A heavy, wide sans with squared, superellipse-like bowls and consistently rounded corners. Strokes are robust and fairly even, with blunt terminals and a strong horizontal emphasis that produces a stable, chunky rhythm. Counters tend to be compact and rectangular, and many forms (notably O/Q and the rounded letters) read as softened rectangles rather than true circles. The lowercase keeps simple, sturdy constructions with short, minimal joins and a generally compact internal space, while numerals match the same thick, squared-off geometry for cohesive headline texture.
Best suited to high-impact display uses such as headlines, posters, sports and team branding, product packaging, and bold signage where strong silhouettes matter. It can also work for short UI labels or section headers when ample size and spacing are available to keep counters from filling in.
The overall tone is forceful and utilitarian, with a sporty, engineered feel that suggests strength and momentum. Its softened corners keep the aggression in check, adding a friendly, approachable layer to an otherwise hard-working, industrial voice.
The design appears intended to deliver maximum visual impact through broad proportions and squared-rounded geometry, prioritizing bold, easily recognizable shapes. Its consistent corner rounding and compact counters suggest a deliberate, industrial-leaning display style aimed at energetic, attention-first typography.
At larger sizes the dense counters and wide set create a solid, poster-like color; in tighter settings, open spacing helps preserve clarity in letters with smaller apertures. The consistent rounding across corners and terminals gives the face a distinctly manufactured, molded look.