Sans Normal Robud 11 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, chunky, approachable, impact, approachability, retro flavor, brand presence, display clarity, rounded, soft corners, blobby, compact counters, heavy terminals.
A chunky geometric sans with broad, rounded forms and softened corners throughout. Strokes are consistently thick with minimal contrast, producing compact internal counters and sturdy, simplified silhouettes. Curves are generously inflated (notably in round letters and bowls), while diagonals and joins are smoothed to avoid sharp points, giving the design a cohesive, rubbery rhythm. Overall spacing and proportions emphasize mass and stability, with shapes that read clearly at display sizes.
Best suited for display typography such as headlines, posters, logos, packaging, and short emphatic statements where its rounded mass can carry the layout. It can also work for signage and UI highlights when a friendly, attention-grabbing voice is needed, but its dense counters suggest avoiding long passages at small sizes.
The tone is warm and informal, with a buoyant, slightly retro feel reminiscent of mid-century signage and playful branding. Its heavy, rounded construction communicates friendliness and confidence more than precision or severity, making text feel approachable and energetic.
The design appears intended to deliver maximum impact with an inviting, rounded personality—prioritizing bold legibility, soft geometry, and a distinctive, playful presence for brand-forward applications.
The lowercase maintains a sturdy, single-storey feel where applicable, and many characters show deliberately simplified geometry that favors bold presence over fine detail. Numerals follow the same rounded, weighty logic, helping the set feel consistent in mixed alphanumeric contexts.