Sans Normal Arroj 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, presentations, general print, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, system design, accessibility, open counters, rounded terminals, even color, geometric, clear spacing.
A clean sans serif with broadly geometric construction and gently rounded curves. Strokes keep an even thickness throughout, producing a steady, low-drama texture in words and lines of text. Counters are open and circular to slightly oval, and joins are smooth rather than sharp, especially in rounded forms like C, G, O, and S. Overall proportions feel spacious, with comfortable internal whitespace and straightforward, uncluttered letterforms.
This font suits interface text, dashboards, and product experiences where clear forms and even rhythm matter. It also works well for corporate branding systems, signage, and presentation materials that need a contemporary, no-nonsense sans. In print, it’s a reliable choice for headings and short-to-medium passages where clean geometry and open counters support readability.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry softens the voice slightly, helping it read as approachable and contemporary without becoming playful or quirky.
The design appears intended to provide a straightforward, contemporary sans with geometric tendencies and minimal stylistic distraction. Its emphasis on smooth curves, open counters, and consistent stroke weight suggests a focus on clarity, versatility, and a calm, modern presence across a range of sizes.
Uppercase forms appear simple and constructed, while lowercase maintains a single-storey a and a compact, clean g that reinforce the geometric, contemporary feel. Numerals are clear and consistent in weight, with curved figures (0, 3, 8, 9) matching the smoothness of the letterforms and a plain, readable 1.