Sans Normal Ulreh 12 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, practical, neutral utility, clarity, modern baseline, everyday readability, geometric, rounded, open apertures, monolinear, balanced.
This sans serif presents largely geometric construction with round bowls and smooth curves paired with straight-sided stems. Stroke weight is even and consistent, with restrained contrast and clean, unadorned terminals. Counters are generous and apertures stay open, supporting clarity in both uppercase and lowercase. Proportions feel balanced and contemporary, with a straightforward, legible rhythm across the alphabet and numerals.
It should perform well in interface and application text, documentation, and general-purpose editorial settings where a clear sans is needed. The steady color and open shapes also make it suitable for wayfinding and environmental graphics, as well as presentations and dashboards that require quick scanning.
The overall tone is modern and neutral with a mildly friendly feel driven by rounded forms and open spacing. It reads as calm and matter-of-fact rather than expressive, projecting a dependable, everyday voice suited to informational content.
The design appears intended as a versatile, general-purpose sans serif that prioritizes clarity and consistency across mixed-case text and numerals. Its geometric underpinnings and restrained detailing suggest a focus on contemporary usability rather than decorative character.
Uppercase forms look disciplined and geometric, while the lowercase maintains clear differentiation between similar shapes (such as i/l and o/0 through context and proportion). Numerals appear clean and utilitarian with smooth curves and simple joins, aligning visually with the letterforms in running text.