Sans Normal Apmih 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'Cogenta Text' by SRS Type, 'Carmen Sans' by StudioJASO, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: headlines, logos, branding, packaging, posters, friendly, playful, modern, confident, energetic, display impact, brand warmth, clarity, graphic character, memorability, geometric, rounded, ring counters, crisp terminals, compact proportions.
The overall design is a geometric, rounded sans with compact, sturdy forms and smooth curves. Strokes are consistently thick and even, with crisp terminals and a generally clean, modern construction. Several letters emphasize circular counters and ring-like bowls, and the punctuation of shapes creates a lively rhythm in text while staying highly legible at display sizes.
It works especially well for logos, packaging, posters, and digital headlines where its bold, rounded shapes and distinctive counters can be appreciated. It also suits youth-oriented branding, entertainment and events, and editorial callouts or UI feature headings. For longer reading, it’s best used selectively—subheads, pull quotes, and short paragraphs—where the strong shapes won’t feel overpowering.
This typeface projects a friendly, contemporary tone with a playful edge. Its rounded geometry and conspicuous circular motifs feel optimistic and approachable, while the heavy, confident color gives it an assertive, poster-ready presence.
The font appears designed to deliver strong visual impact with a warm, approachable personality. By leaning on simple geometric construction and distinctive circular counters, it aims to be memorable in headlines and branding while remaining straightforward enough for short blocks of copy.
Round letters show pronounced circular bowls, and the overall spacing feels display-oriented with solid, even color across words. The numeral set matches the same geometric, heavy style, supporting bold typographic hierarchies in layouts.