Sans Normal Bonid 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, clarity, versatility, neutral branding, everyday readability, rounded, open apertures, balanced, even rhythm, compact terminals.
A clean sans with rounded geometry and even, low-modulation strokes. Curves are smooth and broadly circular, with open apertures and generous counters that keep forms clear in both the alphabet grid and paragraph samples. Terminals are mostly straight and neatly finished, and joins are sturdy without feeling heavy. Proportions read balanced and practical, with consistent spacing and a steady typographic color across mixed-case text and numerals.
Well-suited for interface copy, product and corporate typography, and general-purpose editorial layouts where clean readability is a priority. Its steady rhythm also works for headings and subheads, and the clear letterforms make it a solid option for labels and wayfinding at moderate sizes.
The overall tone is contemporary and straightforward, with a mild friendliness coming from the rounded curves and open shapes. It feels calm and utilitarian rather than expressive, projecting clarity and approachability in continuous reading.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and consistency across letters, numbers, and continuous text. Its rounded construction and open forms suggest an aim for modern neutrality with a subtly approachable feel.
The numerals follow the same rounded construction, staying legible at a glance with simple, familiar silhouettes. Uppercase forms are confident and stable, while lowercase shapes keep a clear, readable rhythm in running text.