Sans Superellipse Poday 18 is a bold, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, branding, industrial, poster, assertive, condensed, utilitarian, space saving, high impact, clarity, monoline, compact, blocky, square-shouldered.
A compact, monoline sans with strongly condensed proportions and squared, superelliptic shaping. Curves are rounded-rectangular rather than fully circular, giving bowls and counters a tight, engineered feel. Strokes stay even throughout with minimal modulation, and terminals read as firm, flat cutoffs. The lowercase is tall with short ascenders/descenders relative to its height, producing a dense rhythm; apertures and counters are narrow, and spacing appears economical for fitting long strings in limited width.
Best suited to headlines, posters, and signage where space is limited but impact is needed. It also fits packaging and branding systems that want a compact, no-nonsense voice, and can work for short UI labels or navigation elements when set with generous tracking.
The overall tone is forceful and utilitarian, with a contemporary industrial edge. Its compressed stance and rigid geometry communicate urgency and efficiency, leaning more toward signage and headline energy than softness or warmth.
The design appears intended to deliver maximum presence in minimal horizontal space, using simplified, uniform strokes and superelliptic curves for clear, repeatable shapes. It prioritizes compactness and strong silhouettes for display and labeling contexts.
Round letters like O/C/G and numerals show a rounded-rectangle construction that keeps forms vertical and tightly contained. The digits are similarly compact and sturdy, designed to hold up as solid silhouettes at display sizes.