Sans Normal Oslem 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake; 'ITC Franklin' by ITC; 'Franklin Gothic SB', 'Franklin Gothic SG', and 'Franklin Gothic SH' by Scangraphic Digital Type Collection; 'Plymouth Serial' by SoftMaker; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; 'Franklin Gothic' by URW Type Foundry; and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, friendly, modern, poster-ready, impact, clarity, modernity, brand presence, geometric, blocky, compact, clean, rounded joints.
This typeface is built from sturdy, monolinear strokes with generous curves and crisp terminals, producing a dense, highly legible silhouette. Round letters like O and C are broad and smooth, while straight-sided forms (E, F, H, N) feel squared and stable, creating a clear geometric rhythm. Counters are relatively open for such heavy letterforms, and joins are clean and consistent, keeping the texture even across words. Numerals match the letters with bold, simple construction and clear differentiation.
It performs best in attention-grabbing applications such as headlines, posters, labels, and brand marks where a strong, compact typographic presence is needed. It can also work for short bursts of text—subheads, callouts, and UI labels—when you want a firm, high-impact tone.
The overall tone is bold and matter-of-fact, with a friendly geometric polish rather than a sharp or technical chill. It reads as confident and contemporary, giving headlines a strong, direct voice without feeling ornate or delicate.
The likely intention is a robust geometric sans meant to deliver maximum impact with clean, contemporary forms. Its simplified details and consistent stroke behavior suggest a focus on clarity, reproducibility, and strong recognition in display-driven design.
The design emphasizes solid shapes and straightforward spacing, producing a dark, uniform color that holds together well at display sizes. Curved letters maintain smooth continuity, and the lowercase keeps a practical, workhorse feel suited to compact setting.