Sans Normal Osliv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Maxima EF' by Elsner+Flake, 'FF Transit' by FontFont, 'Peridot Latin' by Foundry5, 'Frutiger' and 'Frutiger Arabic' by Linotype, 'Applied Sans' by Monotype, 'FreeSet' by ParaType, and 'Maxima' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, industrial, straightforward, friendly, impact, clarity, modernity, authority, compact, sturdy, blocky, geometric.
A heavy, compact sans with broad, simplified shapes and minimal stroke modulation. Curves are built from smooth, near-circular bowls, while joins and terminals stay mostly square and blunt, creating a solid, poster-like texture. Counters are relatively tight and apertures are somewhat closed, producing strong mass and high impact in continuous text. The lowercase is simple and utilitarian, and the numerals follow the same thick, stable construction for consistent color across mixed copy.
Best suited to headlines, short statements, and prominent UI or wayfinding where maximum emphasis is needed. It also works well for branding and packaging that want a sturdy, modern presence, especially when paired with a lighter text face for longer reading.
The overall tone is bold and no-nonsense, with an industrial directness that reads as practical and assertive. Its round forms soften the weight slightly, keeping it approachable rather than aggressive, but the dense letterforms still communicate strength and certainty.
The design appears intended to deliver a strong, modern sans voice with dependable legibility at display sizes. It emphasizes simple geometry, dense color, and blunt terminals to create immediate visual authority in titles and prominent messaging.
At larger sizes the rhythm feels even and authoritative, but the tight counters and compact spacing can make long passages feel dense; it benefits from generous leading and careful tracking when used beyond headlines. The shapes prioritize clarity and impact over delicacy, with sturdy diagonals and wide stems that hold up well in high-contrast settings.