Sans Normal Luluw 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'BB Casual Pro' by Bold Studio, 'Familiar Pro' by CheapProFonts, 'Newhouse DT' by DTP Types, 'Neue Helvetica' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'NeoGram' by The Northern Block, and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, punchy, modern, display impact, forward motion, brand presence, athletic tone, oblique, rounded, blocky, compact.
A heavy, oblique sans with broad proportions and smooth, rounded shaping. Strokes are consistently thick with minimal modulation, producing dense, solid letterforms and compact counters. Curves are generously rounded and terminals are clean and blunt, while diagonals and joins feel crisp and engineered. Spacing reads slightly tight at display sizes, reinforcing a compact, high-impact texture across words and lines.
Best suited for large-scale typography such as headlines, posters, sports identity, and bold branding systems where impact is the priority. It can also work for packaging and promotional graphics, especially where short phrases or punchy calls to action need strong emphasis. For longer passages, it benefits from larger sizes and increased tracking to keep the dense shapes readable.
The overall tone is assertive and energetic, with a sporty, headline-forward presence. Its slanted posture adds forward motion and urgency, while the soft rounding keeps the weight from feeling harsh or industrial. The result is bold and contemporary, suited to attention-grabbing messaging.
The design appears intended as a forceful display sans that combines a fast, forward-leaning stance with rounded, approachable geometry. Its consistent stroke weight and wide set aim to deliver strong typographic color and immediate legibility in high-impact contexts.
Uppercase forms are wide and stable, and the numerals appear similarly hefty and rounded, maintaining a consistent color. The italic angle is strong enough to be expressive without sacrificing clarity, though the tight apertures and small counters suggest it will perform best when given generous sizing and breathing room.