Sans Normal Jemov 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry and 'Tactic Sans' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, gaming ui, product labels, sporty, dynamic, industrial, confident, techy, impact, speed, modernity, branding, clarity, rounded, blocky, compact, smooth, punchy.
A heavy, oblique sans with broad proportions and rounded, squared-off geometry. Strokes are monolinear and consistently thick, with soft corners and large counters that keep forms open at display sizes. The slant is steady across caps, lowercase, and figures, while terminals tend to be blunt or gently curved rather than sharp. Uppercase forms read sturdy and compact; lowercase shows single-storey structures (notably a and g) and simplified joins, producing a smooth, streamlined rhythm. Numerals are wide and stable, matching the overall mass and forward-leaning stance.
Best suited to display applications where impact and speed are desirable: headlines, posters, sports and esports branding, packaging callouts, and bold UI labels. It can also work for logos or wordmarks that benefit from a forward-leaning, aerodynamic presence.
The overall tone is assertive and fast-moving, suggesting motion and engineered strength. Its rounded edges soften the impact just enough to feel approachable, while the condensed interior spaces and consistent slant keep it firmly in a modern, performance-oriented lane.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary silhouette. By combining a consistent oblique angle with rounded, blocky forms, it targets energetic branding and attention-grabbing typographic moments where clarity must hold up under heavy weight.
The bold ink density and wide set make word shapes prominent, with strong horizontal emphasis in letters like E and F and a distinctly geometric feel in round characters. In longer text, the heavy weight and oblique angle create a strong texture that favors short bursts over continuous reading.