Sans Normal Isty 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'PODIUM Sharp' by Machalski, 'Huben' by Minor Praxis, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, retro, playful, headline, impact, motion, approachability, display, attention, rounded, oblique, chunky, soft corners, dynamic.
A heavy, oblique sans with broad proportions and rounded, inflated-looking counters. Strokes are thick and smooth, with gently curved terminals and a generally “molded” silhouette rather than sharp, mechanical cuts. The italic angle is consistent across the set, and many forms show subtle wedge-like shaping where curves meet stems, giving the letters a forward-leaning, kinetic rhythm. Round letters (O, C, G, Q) read as wide ellipses, while straight-sided letters keep substantial internal space, maintaining legibility despite the dense weight.
Best suited to large sizes where its wide, heavy forms can deliver maximum impact—headlines, display typography, posters, and prominent UI or signage moments. It also works well for branding and packaging that want a bold, friendly, kinetic look, including sports and lifestyle applications.
The overall tone is energetic and confident, with a sporty, poster-ready voice. Its soft curves and exaggerated heft add a friendly, slightly retro flavor—more fun and expressive than neutral—while the forward slant reinforces motion and impact.
The design appears intended as a high-impact display sans that combines strong typographic color with rounded, approachable shapes. Its consistent oblique stance and broad proportions suggest a focus on motion, emphasis, and attention-grabbing readability in short-to-medium text runs.
Uppercase and lowercase share a cohesive, rounded construction, with single-storey a and g that emphasize a casual, contemporary feel. Numerals are similarly wide and weighty, designed to match the letters in color and presence, making the font well-suited to big, bold setting.