Sans Normal Maraw 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arkit' by CAST, 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'Arlen' by Groteskly Yours, 'Geskal' by Maulana Creative, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, playful, chunky, friendly, retro, bubbly, attention grabbing, friendly display, retro flavor, bold branding, rounded, soft corners, blunted terminals, bulky, high impact.
A heavy, rounded sans with broad proportions and generous, blunted terminals. Curves are built from smooth, near-circular bowls and wide apertures, while straight strokes stay blocky and consistent, creating a strong, even rhythm. Counters tend to be compact relative to the stroke weight, and many joins are softened rather than sharp, giving forms a cushioned silhouette. Numerals and letters share the same stout, simplified construction, producing a dense, poster-like texture in text settings.
Best suited to short, high-impact text such as headlines, posters, signage, and packaging where its chunky shapes can dominate the layout. It can also work for wordmarks and playful branding that benefits from a friendly, retro-styled presence. For longer text, larger sizes and looser spacing will help preserve clarity.
The overall tone is upbeat and approachable, with a chunky, cartoon-adjacent warmth. Its exaggerated width and softened geometry lean retro and sporty, reading as energetic rather than formal. The bold silhouettes feel confident and attention-seeking, but the rounded shaping keeps it friendly.
The design appears intended to deliver maximum impact with soft, rounded geometry—combining bold, wide letterforms with approachable curves. It aims to feel fun and contemporary while echoing retro display traditions, prioritizing recognizability and personality over delicate detail.
In paragraphs, the weight and tight counters work best with ample tracking and generous leading to avoid dark, continuous color. The face maintains a consistent visual mass across rounds and straights, which helps headlines feel cohesive and punchy.