Sans Normal Lomih 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Neue Haas Grotesk Display' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, impact, momentum, attention, clarity, slanted, sturdy, rounded, blocky, friendly.
A heavy, right-slanted sans with broad proportions and smooth, rounded outer curves. Strokes are uniform and thick, with compact counters and tightly enclosed apertures that create a dense, impactful texture in words. Terminals are clean and mostly squared-off with subtle rounding, keeping the silhouette crisp while avoiding sharpness. Overall spacing appears firm and slightly tight, with a consistent forward-leaning rhythm across capitals, lowercase, and numerals.
This style is well suited to headlines, campaign graphics, and branding where strong emphasis and a sense of speed are desirable. It can work effectively for sports and fitness identities, bold packaging callouts, and large-format signage where its dense strokes and forward slant stay legible. For longer passages, it performs best as a display companion rather than a primary text face.
The font communicates motion and assertiveness, combining a sporty forward slant with a solid, dependable mass. Its rounded geometry softens the tone just enough to feel approachable rather than aggressive, while the dense black color gives it a commanding presence. The overall impression is contemporary and attention-seeking, suited to high-impact messaging.
The design appears intended to deliver maximum visual impact with a dynamic, forward-leaning stance while keeping forms simple, rounded, and highly consistent. Its construction prioritizes a strong typographic “black” and clear silhouettes for quick recognition at display sizes.
The lowercase forms read sturdy and compact, and the numerals share the same bold, rounded construction for consistent color in mixed settings. Because counters are relatively small at this weight, the design favors larger sizes and short-to-medium text over fine-detail applications.