Sans Normal Dogad 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: ui text, body text, product design, presentations, signage, clean, modern, neutral, friendly, minimal, legibility, versatility, neutral tone, modern clarity, interface use, open apertures, rounded terminals, geometric, airy, simple.
A clean sans with lightly weighted, even strokes and a broadly geometric construction. Curves are smooth and close to circular in bowls and counters, with open apertures and generous internal space that keep forms clear at larger text sizes. Terminals tend to be straightforward and lightly rounded, and the overall rhythm is steady and uncluttered, with comfortable spacing and a calm baseline presence.
It works well for user interfaces, product communication, and general-purpose typography where a clean, modern voice is needed. The open counters and simple shapes support longer passages in applications like presentations, documentation, and on-screen reading, while the restrained look also suits signage and labels.
The tone is modern and neutral, leaning friendly due to its rounded curves and open forms. It feels unobtrusive and practical rather than expressive, suitable for contemporary interfaces and straightforward communication.
The design appears intended as a versatile, contemporary sans focused on clarity and visual neutrality. Its geometric underpinnings and open forms suggest an emphasis on legibility and consistency across mixed-case text and numerals.
Uppercase forms read crisp and simple, while the lowercase maintains clarity through open shapes and restrained details. Numerals follow the same smooth, uncomplicated logic, giving text and figures a consistent, contemporary color.