Slab Rounded Pono 7 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: editorial, packaging, posters, headlines, branding, friendly, retro, approachable, steady, informal, softened slab, comfortable reading, retro tone, clear display, rounded serifs, soft corners, low stress, open counters, generous spacing.
A wide, low-stress serif with slab-like terminals that are noticeably rounded rather than sharply bracketed. Strokes stay fairly even, with gentle contrast and softened joins that give the outlines a cushioned, ink-friendly feel. Proportions are broad and roomy, with open counters and a calm horizontal rhythm; the lowercase maintains clear, straightforward construction and a clean, readable x-height. Overall spacing reads generous, helping the forms stay legible and unforced in both the grid and paragraph setting.
Well suited to editorial layouts and long-form reading where a steady, comfortable texture is important, especially in larger text sizes. Its wide stance and friendly slabs also work well for packaging, branding, and poster headlines where you want a retro, approachable presence without losing clarity.
The rounded slab details and broad proportions create a warm, retro-leaning tone that feels approachable and unpretentious. It suggests a practical, friendly voice—more casual and personable than formal—while still retaining the stability and structure associated with serifed forms.
The design appears intended to combine the sturdiness of a slab-serif structure with rounded, softened terminals for a more welcoming, informal voice. Its broad proportions and open shapes prioritize readability and an even typographic color while maintaining a distinctive, characterful silhouette.
The softened terminals and rounded slab serifs produce a distinctly “printed” texture at text sizes, avoiding harsh edges and keeping the color even across lines. The numerals follow the same smooth, wide-set logic, matching the font’s steady rhythm in running text.