Groovy Urri 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, album art, playful, retro, friendly, quirky, funky, retro charm, display impact, handmade feel, whimsy, rounded, bulbous, soft corners, bouncy, cartoonish.
A heavy, rounded display face with softly swollen strokes and irregular, hand-cut contours. Terminals are blunted and slightly asymmetrical, giving letters a gently wobbly silhouette rather than rigid geometric precision. Counters are compact and often off-center, with occasional notches and uneven joins that add a crafted, organic feel. Uppercase forms are broad and chunky, while lowercase introduces more idiosyncratic shapes (single-storey a, a looped g, and tall, narrow ascenders) that keep the texture lively in text settings.
Best suited to short, high-impact copy such as posters, event flyers, product packaging, and bold brand marks where character matters more than neutrality. It can also work for playful editorial headers or album/entertainment graphics, especially where a retro, handcrafted tone is desired.
The overall tone is upbeat and nostalgic, with a buoyant rhythm that reads as cheeky and approachable. Its imperfect edges and soft geometry suggest a handmade, poster-era personality that leans whimsical rather than formal or corporate.
The design intent appears to be a cheerful, attention-grabbing display font that evokes vintage groove and handmade signage through rounded massing and controlled irregularity. It prioritizes personality and visual bounce, creating a distinctive texture that stands out at larger sizes.
The figure set is similarly chunky and rounded, with simplified shapes and small counters that favor impact over fine detail. Spacing appears generous enough to keep the black shapes from clogging, but the irregular outlines create a deliberately animated color across longer lines.