Sans Normal Irpu 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak, 'City Boys Soft' by Dharma Type, 'Impara' by Hoftype, 'Portilla Rounded Bold Sans Font' by Maulana Creative, 'Organic Pro' by Positype, 'Founder Rounder' by Serebryakov, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, playfulness, retro flavor, display legibility, rounded, soft corners, bulky, high-impact, compact counters.
A heavy, rounded sans with broad proportions and a smooth, cushiony silhouette. Strokes are thick and fairly even, with softened terminals and gently curved joins that keep the overall texture friendly rather than rigid. Counters are compact but remain open enough for headline use, while circular forms (like O/0) read as squarish rounds with softened corners, reinforcing a sturdy, poster-like color on the page. The lowercase shows simple, single-storey constructions and compact apertures, contributing to a bold, solid rhythm in running text.
Best suited to display settings where a strong, friendly presence is needed—such as headlines, posters, brand marks, packaging, and attention-grabbing signage. It can also work for short UI labels or calls-to-action when ample spacing and size preserve clarity.
The overall tone is warm and upbeat, with a slightly retro, cartoon-adjacent friendliness. Its chunky shapes and rounded finishing give it an inviting, informal voice that feels suited to fun, high-energy messaging rather than formal editorial typography.
The design appears intended to deliver maximum impact with an approachable, rounded personality—combining stout proportions and softened geometry to create a bold display voice that feels playful and contemporary with a hint of vintage charm.
Figures match the same chunky, rounded logic as the letters and hold strong at large sizes. The font’s dense black mass and tight internal space make it most comfortable when given generous tracking or used at display sizes where shapes can breathe.