Sans Normal Serij 11 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, mobile apps, packaging, posters, branding, friendly, modern, approachable, clean, playful, space saving, warm neutrality, everyday legibility, modern clarity, rounded, soft terminals, monoline, compact, open apertures.
A compact sans with rounded, softly tapered terminals and largely monoline strokes. Curves are smooth and slightly squarish in places, giving bowls and counters a neat, controlled feel while maintaining warmth. The proportions lean tall and condensed, with simple, sturdy verticals and clean joins; diagonals and curves stay consistent across the set, keeping a steady rhythm in text. Numerals and caps follow the same rounded construction, with clear, legible shapes and minimal ornamentation.
Well-suited for interface typography, app screens, and dashboards where compact width and clean shapes help fit more text into limited space. It also works for branding, packaging, and poster copy when a modern, personable sans is needed, and can serve as a readable choice for short to medium passages in editorial or marketing materials.
The overall tone is friendly and contemporary, with a gentle, human touch created by rounded endings and softened geometry. It reads as approachable rather than technical, balancing clarity with a subtle playfulness that keeps it from feeling rigid.
The design appears intended to deliver a space-efficient, highly legible sans with softened edges for a more welcoming voice. Its consistent stroke behavior and restrained detailing suggest a focus on versatile everyday typography that remains distinctive through rounded construction rather than decoration.
Spacing appears even and economical, supporting dense settings without looking cramped. The design’s open counters and straightforward letterforms help maintain legibility in continuous reading while preserving a distinctive rounded texture.