Sans Normal Madas 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Pontiff Wide' by Jehoo Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, punchy, retro, confident, impact, motion, attention, display, brand emphasis, rounded, oblique, soft corners, compact apertures, heavy caps.
This typeface is a heavy, oblique sans with broad proportions and strongly rounded curves. Strokes are monolinear with minimal contrast, and many joins and terminals are softened, giving counters a smooth, pressurized look. The overall rhythm is compact and dense: bowls are generous while apertures tend to be tight, and horizontal cuts (as seen in letters like e and f and in several numerals) read as slightly angled, reinforcing the forward slant. Uppercase forms feel sturdy and geometric, while lowercase has a single-storey a and g and a rounded, friendly construction that stays consistent across the set.
It works best for large-scale settings where its weight and width can deliver immediate impact—headlines, posters, cover titles, sports and event branding, and punchy packaging. The dense texture and tight apertures suggest using it sparingly for short bursts of text rather than long reading paragraphs.
The tone is energetic and assertive, with a sporty, display-forward attitude. Its forward lean and dense black shape create a sense of motion and impact, while the rounded construction keeps it approachable rather than aggressive. The overall feel nods to retro athletic branding and bold editorial headlines.
The design appears intended to deliver maximum visual presence with a fast, forward-leaning stance, combining geometric roundness with a compact, high-ink silhouette. It prioritizes bold recognizability and an athletic, contemporary-retro flavor suited to display typography.
Digit shapes follow the same smooth, rounded logic and read well at large sizes, with several forms using open, horizontal notches that add character. Spacing in the sample text appears tight and cohesive, producing a strong, continuous texture that emphasizes mass and momentum.