Sans Normal Asluj 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, product, branding, packaging, signage, friendly, modern, approachable, clean, playful, everyday clarity, friendly tone, modern utility, readability, rounded, soft, monoline, open apertures, humanist.
A clean sans with soft, rounded terminals and mostly monoline strokes. Curves are generous and circular, while joins stay smooth and unobtrusive, producing an even texture in text. Proportions feel balanced with a moderate x-height and clear counters; lowercase forms like a and g read as single-storey shapes, reinforcing a simple, contemporary construction. Spacing and rhythm appear steady, with open apertures and uncomplicated letterforms that keep words legible at display and text sizes.
Well suited to interface typography, product copy, and general-purpose branding where a friendly, modern sans is needed. Its open shapes and smooth rhythm work for labels, packaging, wayfinding, and short-to-medium text blocks, while the rounded character makes it comfortable for headlines and onboarding-style messaging.
The overall tone is friendly and contemporary, with a slightly playful warmth from the rounded endings and simple lowercase construction. It feels informal without looking sloppy, giving copy an approachable, everyday voice suited to modern UI and brand communication.
The design appears intended as a versatile, approachable sans that emphasizes clarity and ease of reading while maintaining a soft, contemporary personality. Rounded terminals and simplified forms suggest a goal of staying neutral enough for broad use, yet warm enough to feel inviting in modern digital and consumer contexts.
Distinct, uncomplicated figures and straightforward punctuation contribute to clarity, while the rounded shoulders and terminals soften the silhouette. The sample text shows an even color and calm baseline behavior, suggesting a pragmatic design focused on readability rather than sharp geometry or calligraphic flair.