Serif Other Yijy 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sports graphics, packaging, dramatic, sporty, retro, assertive, stylized, headline impact, retro display, stylized stencil, motion emphasis, brand voice, stencil-cut, angular, high-impact, slanted, poster-ready.
A heavy, right-leaning serif with flared, wedge-like terminals and a strongly sculpted silhouette. Many glyphs are interrupted by diagonal, stencil-style cut-ins that create sharp internal highlights and add a sliced, faceted rhythm across the set. Curves are broad and rounded but frequently pinched into points at joins and terminals, while straight strokes stay crisp and geometric. Spacing reads compact in text, with large black shapes and distinctive internal voids that emphasize the font’s decorative construction.
Best suited to large-scale settings where the carved diagonals and wedge serifs can read clearly—headlines, posters, titles, event graphics, and bold branding. It can work well for packaging or editorial openers when used sparingly, but it is less appropriate for long passages or small UI text due to its dense, decorative cut-ins.
The overall tone is bold and theatrical, with a retro display energy that feels fast and punchy. The diagonal cuts and slanted stance suggest motion and impact, giving it a showcard or headline character rather than a quiet, literary one.
The design appears intended as an attention-grabbing display serif that merges traditional serif cues with a stencil-like, diagonal carving for added motion and visual bite. Its consistent slant and faceted cuts suggest a goal of creating a signature, high-impact voice for titling and graphic-led typography.
The diagonal cut motif is applied consistently across capitals, lowercase, and figures, producing recognizable letterforms but with deliberate interruptions that can become visually busy at smaller sizes. Numerals follow the same carved treatment, matching the alphabet’s graphic density and slant.