Sans Normal Arkef 8 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, editorial, packaging, headlines, ui text, friendly, playful, clean, contemporary, soft, approachability, readability, modern warmth, distinctive texture, rounded, humanist, open counters, flared terminals, quirky.
A rounded sans with smooth, circular bowls and a gentle, humanist rhythm. Strokes remain largely uniform, with subtly tapered or lightly flared terminals that add a calligraphic softness without becoming decorative. Counters are open and generous, curves are prominent throughout, and joins stay clean, giving the face an approachable, airy texture. Proportions feel balanced and legible, with a slightly varied, hand-tuned feel across widths that keeps lines from looking overly mechanical.
Works well for brand identities, packaging, and marketing where a warm, contemporary impression is desired. It’s also suitable for headings and short-to-medium editorial passages, and can function in interface copy where a friendly, non-technical tone is appropriate.
The overall tone is friendly and inviting, with a mild whimsy that reads as modern and personable rather than formal. The rounded construction and softened terminals create a warm voice suited to approachable branding and upbeat editorial use.
The design appears intended to blend everyday readability with a touch of personality: a clean rounded sans foundation augmented by softened, slightly flared terminals to keep the texture lively and distinctive in both headlines and running text.
In text, the face maintains clear word shapes and steady spacing, while distinctive curves and terminals provide character at display sizes. Numerals follow the same rounded, open approach, keeping figures consistent with the text color and overall friendliness.