Sans Normal Bomir 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Founder' by Serebryakov, 'Adelle Sans' and 'Lektorat' by TypeTogether, and 'Promea' by YXType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, clean, neutral, modern, friendly, functional, versatility, clarity, neutrality, modernization, approachability, rounded, open apertures, compact, even color, geometric.
This typeface is a clean sans with rounded, near-geometric curves and straightforward, low-detail construction. Strokes are largely uniform with only slight modulation, producing an even typographic color in text. The capitals are broad and stable, with circular bowls (C, G, O, Q) and simple, straight-sided forms (E, F, H, L) that keep a consistent rhythm. Lowercase shapes are compact and readable, with open apertures on letters like c, e, and s, and simple terminals; the single-storey a and g reinforce the contemporary, pared-back build. Numerals follow the same plain, rounded logic and sit comfortably alongside the letters.
It suits interface and product typography where clarity and consistency are needed, as well as straightforward branding and editorial headlines that want a modern sans without harshness. The even stroke and open counters also make it a solid choice for labels, wayfinding, and general-purpose marketing copy.
Overall tone is modern and pragmatic, with a friendly softness from the rounded curves rather than sharp corners. It reads as neutral and professional, designed to stay out of the way while maintaining a contemporary, approachable voice.
The letterforms suggest an intention to provide a versatile, contemporary sans with geometric foundations and softened edges for comfortable reading. The simplified lowercase and steady spacing aim for dependable performance across short headlines and longer passages without calling excessive attention to the type.
The design balances geometric roundness with slightly humanized proportions, avoiding extremes of strict construction. Counters are generous enough to stay clear at display sizes, and the shapes maintain a steady cadence across mixed-case settings.