Sans Normal Uhgom 5 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov and 'Horas' and 'Randu Sans' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, editorial, packaging, modernist, refined, architectural, crisp, modern clarity, premium tone, geometric order, display impact, geometric, open counters, tapered joins, sharp terminals, clean curves.
A clean, geometric sans with generous set-widths and noticeably high contrast between vertical stems and thinner diagonals and joins. Curves are built from near-circular bowls with smooth, controlled modulation, while terminals tend toward sharp, flattened cuts rather than rounded ends. The rhythm is orderly and slightly display-leaning: wide uppercase forms, open apertures, and simplified construction keep silhouettes clear, while thin strokes (notably in diagonals and select joins) add a crisp, graphic edge. Numerals follow the same logic with circular forms and pronounced stroke contrast.
Best suited to headlines, branding marks, and editorial typography where its wide stance and high-contrast detailing can read as intentional design. It also works well for posters and packaging that benefit from a crisp, contemporary voice; in smaller text, the thin strokes may call for careful sizing and contrast-aware printing or rendering.
The overall tone reads modern and editorial, balancing rational geometry with a hint of luxury through its contrast and sharp finishing. It feels composed and contemporary—more gallery-catalog than utilitarian UI—without becoming ornamental.
Likely designed to deliver a modern geometric sans with an elevated, print-forward feel, using high contrast and sharp terminals to add sophistication while keeping the underlying forms simple and legible.
The design shows deliberate contrast management: verticals remain authoritative and stable, while diagonals and some internal strokes get notably lighter, producing a polished, slightly technical sparkle at larger sizes. Round letters keep consistent curvature, and punctuation/details appear minimally styled, reinforcing a clean, curated appearance.