Sans Normal Luday 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Duplet' and 'Duplet Open' by Indian Type Foundry, 'Rewalt' by NicolassFonts, and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, punchy, confident, friendly, energetic, impact, momentum, modernity, approachability, display emphasis, rounded, compact, slanted, soft corners, heavy strokes.
A heavy, right-slanted sans with rounded construction and compact, blocky proportions. Strokes stay largely uniform, with broad curves and softened joins that keep counters open despite the weight. The geometry favors circular bowls and sturdy verticals, while terminals are clean and slightly sheared by the slant, producing a brisk forward motion. Uppercase forms read wide and stable; lowercase maintains a solid, contemporary rhythm with single-storey shapes where expected and prominent, thick numerals.
Best suited to headlines, posters, and branding where a strong, fast impression is needed. It works well for sports and active-lifestyle visuals, bold promotional copy, packaging callouts, and high-contrast UI elements like banners or tiles where quick recognition matters more than long-form reading comfort.
The overall tone is energetic and assertive, with a sporty, performance-driven feel. Its rounded massing adds approachability, keeping the voice friendly rather than aggressive, while the slant communicates speed and momentum.
This design appears aimed at delivering maximum impact with a modern, rounded sans voice, combining a forward slant with dense, simplified forms for immediacy. The intention is likely to provide a confident display face that reads quickly and feels dynamic across marketing and brand-forward applications.
The angled stress and compact spacing give words a continuous, driving texture that holds up well in short bursts. Large, dark silhouettes and simple internal shapes make it visually impactful, especially in all-caps and headline settings.