Sans Superellipse Keme 12 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Etrusco Now' by Italiantype (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, sporty, urgent, aggressive, modern, industrial, space saving, speed, impact, modern branding, display emphasis, condensed, oblique, blocky, rounded corners, tight spacing.
A heavy, condensed oblique sans with compact proportions and tight interior counters. Strokes are uniform and block-like, with corners consistently softened into rounded, superellipse-like terminals rather than sharp joins. Curved letters (C, O, Q, S) read as squared-off ovals, and straight-sided forms (E, F, H, N) keep a rigid, engineered geometry. The rhythm is dense and forward-leaning, with sturdy numerals and uppercase forms that prioritize impact over openness.
Best suited to high-impact display settings such as sports identities, event posters, action-oriented advertising, apparel graphics, and bold packaging. It can also work for UI labels or navigation where a condensed, high-contrast-in-size headline style is needed, especially when set with extra letterspacing for clarity.
The overall tone is fast, forceful, and athletic, suggesting motion and competitive energy. Its slanted stance and compressed width create a sense of urgency and momentum, while the thick strokes and rounded-rectangle construction keep it feeling contemporary and hard-edged.
The design appears intended to deliver maximum punch in limited horizontal space while conveying speed and modernity. Its rounded-rectangle construction and uniform stroke weight suggest a deliberate, engineered look aimed at energetic branding and attention-grabbing titling.
Uppercase and lowercase share a similar compressed, italicized skeleton, helping mixed-case lines stay visually uniform. The design favors short extenders and compact apertures, which increases darkness in text blocks and makes the face most effective at larger sizes or with generous tracking.