Sans Normal Momiy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Graphicus DT' by DTP Types, 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, 'Futura ND' by Neufville Digital, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, punchy, retro, display impact, friendly branding, retro flavor, high visibility, rounded, soft corners, blunt terminals, compact counters, bulky.
A heavy, rounded sans with broad proportions and a compact internal structure. Strokes are consistently thick with minimal modulation, and most joins resolve into soft curves or subtly chamfered corners rather than sharp points. Counters are relatively small for the weight, giving letters a dense, poster-ready texture, while apertures stay mostly closed and sturdy. The rhythm is even and upright, with a slightly “cut” feel in places where terminals and diagonals meet, adding definition without introducing true sharpness.
Best suited for large-size use where its dense, rounded forms can deliver maximum impact—headlines, posters, signage, and bold brand marks. It also fits playful packaging and promotional graphics, especially where a friendly retro voice is desired. For extended small text, the tight counters and heavy color may feel crowded, so it will perform most reliably as a display face.
The overall tone is upbeat and approachable, with a toy-block sturdiness that reads as confident and fun. Its inflated, rounded silhouettes suggest retro display lettering and friendly branding rather than formal or technical communication. The heft and tight counters make it feel bold and attention-seeking, suited to energetic headlines.
Likely designed to provide a strong, readable display voice that stays friendly through rounded geometry and softened terminals. The emphasis appears to be on creating high visual presence and a cohesive, chunky texture that remains stable across letters and numerals.
Round glyphs like O and 0 are nearly circular and heavily filled, while diagonals (e.g., in A, K, V, W, X) remain robust and stable rather than delicate. Numerals match the letterforms in weight and softness, maintaining a consistent, chunky color across mixed text.