Sans Normal Nydut 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; 'Axios Pro' by TipoType; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s media, stickers, playful, cartoonish, friendly, wonky, bold, playful branding, comic display, friendly impact, handmade feel, chunky, rounded, bouncy, irregular, soft-cornered.
A heavy, rounded sans with chunky strokes and soft, bulging curves. The forms show intentional irregularity: subtle tilts, uneven verticals, and slightly wavy stems create a hand-cut, bouncy rhythm. Counters are compact and often circular, with generous ink coverage that favors strong silhouettes over delicate interior space. Terminals are blunt and smoothly rounded, and the overall spacing feels lively, with letters sitting a touch unevenly to enhance the casual, animated texture.
Best suited for short, high-impact applications such as posters, packaging, labels, and headline-sized editorial or web banners. It also fits children’s content and playful brand identities where a bold, friendly voice is needed; it is less ideal for long passages at small sizes due to its dense texture.
The font reads upbeat and humorous, with a quirky, handcrafted feel that suggests cartoons, kids’ media, and lighthearted branding. Its wobbly posture and inflated shapes create an approachable, informal tone—more playful than technical or corporate.
The design appears intended to deliver maximum punch with an inviting, cartoon-like character, combining big, rounded geometry with deliberate wonkiness to feel handmade and energetic. It prioritizes strong, readable silhouettes and a fun, informal presence over strict typographic regularity.
In text, the dense weight and compact counters keep color very dark, while the irregular letter angles add motion and personality. The numerals match the same puffy construction and maintain a consistent, friendly presence alongside the lowercase.