Sans Normal Kumay 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Anantason Reno' by Jipatype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, modernization, emphasis, clarity, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously radiused (notably in C, O, S, and the bowls of b/d/p/q), while terminals are clean and largely squared-off by the slant, producing a crisp, engineered feel. Proportions run broad with stable counters and a clear, even rhythm; the lowercase shows a single-storey a and g, and the numerals read as sturdy, rounded forms with an open, straightforward 1 and a balanced 2/3.
Best suited for short-form display work such as headlines, posters, brand marks, apparel graphics, and packaging where impact and momentum matter. It can also work for UI labels or signage when a strong, modern emphasis is needed, provided sizes allow for the dense, heavy strokes.
The overall tone is energetic and forward-leaning, projecting motion and assertiveness without becoming aggressive. Its rounded geometry keeps the voice friendly and contemporary, while the weight and slant add a distinctly sporty, headline-ready attitude.
The design appears intended as a contemporary, high-impact oblique sans that balances geometric clarity with rounded friendliness. It prioritizes speed, emphasis, and clean reproducibility across prominent, attention-driven typography.
The oblique angle is consistent across capitals, lowercase, and figures, helping lines feel cohesive in longer settings. Letterforms favor simple, modern shapes (e.g., single-storey a/g), supporting fast recognition at display sizes.