Sans Normal Jeben 2 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, modern, techy, impact, speed, modernity, clarity, oblique, geometric, rounded, compact apertures, large counters.
A heavy, forward-leaning sans with broad proportions and a smooth, geometric construction. Strokes are uniform with minimal contrast, and terminals are clean and mostly straight-cut, giving the forms a crisp, engineered finish. Round letters stay close to circular with generous counters, while joins and diagonals are sturdy and simplified for impact. Spacing and rhythm feel steady and display-oriented, with numerals and capitals matching the same wide, assertive footprint.
Best suited to headlines, logotypes, packaging, and promotional graphics where a fast, powerful voice is needed. It can also work for signage and UI accents when used sparingly, especially where clear numerals and strong word shapes are important.
The overall tone is energetic and performance-minded, with a strong sense of motion from the slant and the wide stance. It reads as contemporary and confident—more about speed and presence than delicacy—making it feel at home in modern brand and product contexts.
The design appears intended to deliver a contemporary, high-impact italic sans for display use, combining geometric roundness with a muscular width and clean, no-nonsense detailing. The emphasis is on immediacy and clarity, producing strong silhouettes that stay readable and consistent across letters and numbers.
Lowercase shapes appear streamlined and legible at large sizes, with compact openings and a pronounced oblique angle that emphasizes horizontals and diagonals. The figures are bold and highly readable, designed to hold up in short strings and high-contrast applications.