Sans Other Abmow 10 is a very bold, narrow, low contrast, upright, short x-height font visually similar to 'Blooms' by DearType, 'Antry Sans' by Mans Greback, and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, quirky, friendly, handmade, retro, whimsy, impact, approachability, handcrafted, novelty, chunky, rounded, irregular, bouncy, soft corners.
A chunky, all-caps-forward sans with heavy strokes, softly rounded corners, and an intentionally irregular, hand-cut feel. The outlines wobble subtly and the letter widths vary, creating a lively rhythm rather than strict geometric consistency. Bowls and counters are compact and rounded, joints are blunt, and curves tend to look slightly squashed or tilted, which adds character while keeping a clear sans structure. Numerals match the same bold, simplified construction and read as sturdy display figures.
Best suited for display settings where warmth and impact matter: posters, headlines, product packaging, playful branding, and kids-oriented materials. It also works well for short slogans, labels, and attention-grabbing UI moments where a friendly, hand-made voice is desired.
The overall tone is cheerful and informal, with a cartoonish, homemade energy. Its uneven cadence and cushy shapes suggest approachability and fun rather than precision or corporate neutrality, evoking signage, craft, or mid-century novelty lettering.
Likely designed as a bold character sans that mimics hand-cut or brushless marker shapes—prioritizing charm, punch, and a slightly imperfect texture over strict typographic regularity. The aim appears to be a memorable, approachable display face that stays legible while leaning into whimsical form.
The font’s personality comes from its controlled irregularities: slight angle shifts, uneven widths, and asymmetrical curves that make repeated letters feel less mechanical. The lowercase carries the same chunky silhouette as the uppercase, with single-storey forms and simplified terminals that keep the texture consistent across mixed-case text.