Sans Normal Oblit 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Siro' by Dharma Type, 'FS Koopman' by Fontsmith, 'Passenger Sans' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, industrial, friendly, bold, impact, clarity, modernity, utility, compact, blocky, rounded, high impact, stable.
A heavy, geometric sans with broad proportions and compact internal counters. Curves are built from simple, rounded bowls and near-circular forms, while joins and terminals tend toward squared-off, cut shapes that keep edges crisp at large sizes. The rhythm is steady and blunt, with minimal stroke modulation and sturdy verticals; apertures are relatively tight and the overall color on the page is dense. Numerals and lowercase share the same solid, utilitarian construction, emphasizing mass and legibility over delicacy.
Best suited for headlines and short statements where maximum impact and quick recognition are needed, such as posters, signage, packaging, and bold brand wordmarks. It also works well for UI or editorial callouts when used sparingly, where its dense texture can create clear hierarchy against lighter body text.
The tone is assertive and straightforward, with a contemporary, workmanlike feel. Its sturdy shapes and dense texture give it a confident, no-nonsense voice that reads as sporty and industrial, yet still approachable due to the rounded geometry.
Likely designed to deliver a strong, modern sans voice with simple geometry and maximum visual weight, prioritizing high-impact readability and a sturdy, contemporary presence in display settings.
The design leans on clear geometric silhouettes and consistent weight distribution, producing strong word shapes in headlines. The compact counters and tight apertures can make interiors fill in visually at smaller sizes, but they reinforce the punchy, poster-like presence at display scales.