Sans Normal Bogug 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, posters, modern, neutral, friendly, practical, confident, clarity, versatility, neutrality, modernity, approachability, rounded, open apertures, high legibility, clean terminals, large counters.
This typeface is a clean, rounded sans with sturdy, even strokes and generous interior space. Curves are smoothly drawn and close to circular in letters like O, C, and G, while straight strokes stay crisp with minimal modulation. Terminals are clean and largely horizontal or vertical, giving a tidy, engineered finish. Proportions feel balanced and readable, with open apertures and wide counters supporting clarity in both uppercase and lowercase, and numerals that sit comfortably alongside the text rhythm.
It suits interface typography and product communication where clarity and consistency matter, and it scales well for headings and short display lines thanks to its strong presence and open shapes. It can also work effectively for signage and wayfinding-style applications that benefit from clean geometry and quick recognition.
The overall tone is modern and neutral with a friendly softness from the rounded forms. It reads as confident and straightforward rather than expressive, aiming for calm clarity and a dependable, contemporary voice.
The design appears intended to provide a straightforward, contemporary sans with rounded geometry and dependable legibility. Its restrained details and smooth curves suggest a focus on broad usability across digital and print contexts rather than a niche or decorative style.
The sample text shows stable spacing and an even typographic color, helping long lines remain comfortable to scan. Uppercase forms feel solid and signage-ready, while lowercase shapes retain clarity through simple, open construction.