Sans Normal Lulab 13 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'FF Clan' and 'FF Good Headline' by FontFont, 'Gentona' by René Bieder, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, assertive, energetic, modern, friendly, impact, speed, emphasis, modernity, approachability, oblique, blocky, rounded, compact, high-impact.
A heavy, oblique sans with broad proportions and rounded, compact counters. Strokes stay largely uniform, with softly curved joins and blunted terminals that keep the texture smooth despite the strong weight. Uppercase forms are sturdy and geometric with simplified construction (notably in letters like A, G, and S), while the lowercase shows single‑storey shapes (a, g) and a sturdy, utilitarian rhythm. Numerals are similarly robust and open, designed to hold up at large sizes and in dense settings.
Best suited to headlines, posters, and punchy brand messaging where strong presence is needed. It also fits sports and fitness graphics, apparel branding, packaging callouts, and short bursts of on-screen or editorial display text where the oblique stance adds motion and emphasis.
The overall tone is bold and forward-leaning, with a fast, kinetic feel that reads as sporty and promotional. Rounded details keep it approachable rather than severe, balancing power with a friendly, contemporary character.
The design appears intended as a high-impact display sans that combines broad, rounded geometry with an oblique angle to communicate speed and confidence. Its simplified, sturdy letterforms prioritize clarity and visual punch in large sizes.
The slant is consistent across the alphabet and figures, helping lines feel cohesive and directional. Spacing appears tuned for headline use, creating a dark, even typographic color that emphasizes impact over delicacy.