Sans Normal Lorov 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'Siro' by Dharma Type, 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'PF Centro Sans Pro' by Parachute, and 'Ardoise Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, contemporary, friendly, attention grabbing, expressive display, fast motion, modern branding, oblique, rounded, soft corners, open counters, high impact.
A heavy, oblique sans with broad proportions and rounded, smoothly finished curves. Strokes are robust and fairly even, with subtle modulation that keeps joins from feeling rigid. Counters are generally open and generously sized for the weight, while terminals and corners read as softened rather than sharp. The overall rhythm is compact and punchy, with sturdy shapes that hold together well in large settings and bold headlines.
Best suited to headlines, posters, and prominent callouts where impact and motion are desirable. It can work well in branding and packaging that benefit from a bold, upbeat voice, and fits naturally in sports, fitness, or event-oriented graphics. For longer passages, it will be most comfortable in short bursts such as subheads, pull quotes, and UI promos rather than continuous reading.
The slanted stance and wide, weighty forms create a sense of speed and emphasis, giving the face a sporty, energetic tone. Rounded curves temper the aggression, adding a friendly, approachable character suitable for bold messaging. Overall it feels contemporary and promotional, designed to grab attention quickly.
The design appears intended to deliver maximum emphasis with a sense of forward movement, combining a strong oblique angle with rounded, accessible shapes. It prioritizes bold visibility and a modern, energetic personality over quiet neutrality.
Uppercase forms lean toward simple, geometric construction with broad bowls and confident diagonals; numerals match the same sturdy, rounded logic and remain clear at a glance. In text, the strong slant and mass can build dense, high-contrast blocks, so generous tracking and line spacing can help maintain clarity.