Sans Superellipse Esgom 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Panton' by Fontfabric, 'Antartida' by Latinotype, 'Moderna Condensed' by Los Andes, 'Ordina' by Schriftlabor, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, energetic, confident, impact, motion, modernization, approachability, clarity, oblique, rounded, soft corners, geometric, wide stance.
This typeface is a heavy, oblique sans with rounded-rectangle construction throughout. Curves resolve into soft corners rather than perfect circles, giving counters and bowls a squarer, superellipse feel. Strokes are monoline with minimal contrast and a compact, sturdy silhouette; terminals are clean and mostly squared-off with rounding. Proportions lean slightly wide in many glyphs, with open apertures and simplified joins that keep the texture even at larger sizes, while the overall slant adds forward motion.
It works best for headlines and short-to-medium display copy where impact and motion are desired—such as sports branding, apparel graphics, promotional posters, packaging callouts, and bold UI moments. The consistent, rounded geometry also suits modern brand systems that want a strong sans with a friendlier edge.
The overall tone is assertive and energetic, with a contemporary, athletic flavor. Its rounded geometry softens the impact, balancing strength with approachability and a streamlined, performance-oriented feel.
The design appears intended to merge a powerful, condensed-display presence with softened superelliptical rounding, producing a modern oblique sans that feels fast and confident without becoming harsh.
The uppercase set reads particularly stable and blocky, while the lowercase maintains clarity through open counters and straightforward forms. Numerals follow the same rounded-rect logic and feel designed to hold up in punchy, display-driven settings.