Serif Contrasted Vivu 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, invitations, editorial, elegant, dramatic, authoritative, classic, display impact, luxury tone, editorial clarity, classic formality, didone-like, vertical stress, hairline serifs, crisp terminals, sharp joins.
A high-contrast serif with strong vertical stress, pairing thick main strokes with very thin hairlines and delicate, crisp serifs. The construction feels upright and formal, with clean joins and pointed details that read especially clearly in the angular capitals (notably V, W, X). Rounded letters show smooth, tensioned curves, while the overall rhythm alternates between sturdy stems and refined connecting strokes, creating a pronounced light–dark pattern in text.
Best suited to headlines, pull quotes, magazine and book covers, and other display settings where its contrast can be appreciated. It also fits premium branding, packaging, and invitation work where a classic, formal serif voice is desired.
The tone is polished and editorial, with a dramatic, high-fashion sharpness that suggests refinement and seriousness. Its contrast and precision give it an authoritative presence, suited to upscale or ceremonial messaging rather than casual everyday UI.
The design appears intended to deliver a classic, high-contrast serif look with a modern crispness—maximizing elegance and impact through pronounced stroke modulation and refined detailing.
In the sample text, the thin hairlines and serifs remain distinct at display sizes, and the weighty verticals create strong word shapes. Numerals and caps feel designed to stand out, with a slightly theatrical contrast that can become visually busy if set too small or in dense paragraphs.