Serif Contrasted Vivu 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, fashion, dramatic, refined, display elegance, luxury tone, editorial impact, headline emphasis, didone-like, hairline serifs, vertical stress, crisp, sculpted.
A sharply contrasted serif with pronounced thick–thin modulation and a predominantly vertical stress. Hairline serifs and joins create a crisp, polished edge, while round letters show a tight, gleaming inner rhythm from thin horizontals and tapered curves. Capitals feel broad and commanding, with ample sidebearing presence, and the numerals follow the same showy contrast with clean, controlled terminals. Overall spacing and stroke behavior read as deliberate and formal, prioritizing elegance and impact over neutrality.
Best suited to display settings such as magazine headlines, pull quotes, fashion and beauty branding, cultural posters, and luxury packaging. It can also work for short subheads and titling where its contrast and delicate hairlines are given sufficient size and printing/screen clarity.
The font projects a high-end, editorial tone—dramatic, cultured, and fashion-forward. Its bright hairlines and sculpted thick strokes give it a ceremonial, headline-ready confidence with a distinctly premium feel.
The design appears intended as a modern, high-contrast serif for elegant display typography, combining commanding proportions with delicate hairline detail to deliver a premium, attention-grabbing voice.
The extreme contrast favors larger sizes where the fine details remain clear, and the wide set gives words a stately, poster-like footprint. Curved forms (C, G, S, O) emphasize the vertical axis and lend a smooth, glossy cadence across lines.