Sans Normal Kemey 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Pluto' and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, friendly, impact, momentum, modernity, clarity, brand voice, oblique, rounded, geometric, compact, smooth.
A slanted sans with sturdy, even-weight strokes and rounded, geometric construction. Curves are smooth and well-filled, counters stay open, and terminals are clean without ornamental detailing. The proportions read broad and stable, with slightly condensed internal spaces that help the heavy shapes hold together; the oblique angle adds forward motion while maintaining clear letterforms and numerals.
Best suited for display roles where impact and motion matter, such as headlines, promotional graphics, sports and lifestyle branding, and bold packaging callouts. It can also work for short subheads and UI labels when a strong, energetic voice is desired, though the heavy color will dominate in long passages.
The overall tone is energetic and assertive, with a contemporary, action-oriented feel. Its heavy presence and consistent slant suggest speed and momentum, while the rounded geometry keeps it approachable rather than severe.
Designed to deliver a strong, contemporary sans voice with built-in dynamism through an oblique stance and rounded geometric forms. The emphasis appears to be on punchy legibility at larger sizes and a cohesive, modern texture across mixed-case text and numerals.
The glyph set shows consistent curvature and stroke behavior across uppercase, lowercase, and figures, giving text a steady rhythm in longer settings. The italicized structure is integral to the design (not simply a sheared roman), helping diagonals and bowls feel intentionally balanced.