Serif Normal Pomov 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, book covers, editorial, posters, packaging, vintage, stately, bookish, dramatic, classic voice, headline impact, print heritage, authority, bracketed, soft terminals, ball terminals, oldstyle flavor, compact counters.
A heavy, display-oriented serif with pronounced bracketed serifs and rounded, slightly flared terminals. Strokes show clear contrast, with thick verticals and thinner joins and cross-strokes, producing a strong dark color on the page. The shapes are robust and slightly condensed in their interior spaces, with compact counters and a rhythm that feels carved rather than geometric. Numerals and capitals maintain a consistent, weighty presence, while lowercase forms keep a steady x-height and sturdy stems for an even texture in text.
Best suited to headlines, cover typography, posters, and editorial display where strong contrast and traditional serifs can carry personality at larger sizes. It can also work for short, emphatic text in branding or packaging, especially when a classic print flavor is desired.
The overall tone is classic and assertive, leaning toward vintage print and traditional editorial typography. Its boldness and sharpened serifs add drama and authority, while the softened curves and ball-like terminals keep it approachable rather than severe. The result feels established and literary, like headline type from an older newspaper or a traditional book jacket.
The design appears intended to deliver a confident, traditional serif voice with enough contrast and terminal character to stand out in display settings. It prioritizes impact and a familiar literary tone over minimalism, aiming for an established, print-forward presence.
Spacing appears comfortable for large sizes, with strong word shapes and a prominent baseline. The ampersand reads as decorative and attention-grabbing, and the figures share the same chunky, high-ink character as the letters, helping mixed alphanumeric settings feel cohesive.